Client Overview
Susee Group of Companies, established in 1983 by Mr. R. Purushothaman in Tirunelveli, Tamil Nadu, is a leading authorized dealer for Hyundai cars, TATA commercial vehicles, and Bajaj two-wheelers. With a legacy of trust and service excellence, Susee Auto has become a household name for customers in Tirunelveli, Tuticorin, Nagercoil, and nearby districts.
The Challenge
Though highly successful in the offline market, Susee Group lacked a strong digital presence. Their goals were to:
- Build a conversion-focused website for better online visibility
- Attract more customers through local SEO in Tirunelveli
- Improve lead generation through Google Ads, Facebook Ads, and other digital marketing channels
- Showcase their multi-brand dealerships and company heritage online
Our Digital Marketing Approach
1. Website Design & Development
- Built a mobile-friendly website with brand-specific pages for Hyundai, TATA, and Bajaj
- Created SEO-optimized content with keywords like “Hyundai showroom in Tirunelveli”, “TATA commercial vehicles dealer”, and “Bajaj bike showroom near me”
- Integrated WhatsApp chat, test drive booking, and lead capture forms to drive inquiries
2. Local SEO Optimization
- Optimized Google My Business listings for all branches across Tirunelveli, Tuticorin, and Kanyakumari
- Used location-based keywords like:
- “Car dealership in Tirunelveli”
- “Best auto showroom near Tirunelveli Junction”
- “Hyundai service center Tirunelveli”
- Added location schema and customer reviews to boost Google Maps rankings
3. Digital Advertising Campaigns
- Launched targeted Facebook and Instagram ads highlighting seasonal offers and test drive invitations
- Ran Google Search campaigns for intent-driven keywords such as:
- “Buy Hyundai car in Tirunelveli”
- “TATA Ace dealer Tirunelveli”
- “Bajaj bike offers in Tirunelveli”
4. Content Strategy
- Created branded visuals and reels for social media to showcase customer deliveries, service facilities, and anniversary milestones
- Shared stories about the founder’s journey and the legacy of Susee Auto to build emotional connection with local audience
Optimization Statistics
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
